As Digital Marketers we are passionate about helping companies maximize sales by truly knowing their buyer persona. We create the strategy, leverage technology, and most importantly align your marketing & sales efforts to help your business grow.
The customer journey is the sum of touch points or interactions that a customer’s experiences, from the time they become aware of the products or services, to the time they make their first purchase.
Through this process we identify:
Customers Touch Points & Hand-Off Points between departments and align the company’s efforts
Leads Nurturing Campaigns
Web Content Gaps
Business Coaching: Defining the customer journey helps increase: profits, customer’s interactions and loyalty. Continual testing and constant adjustments are needed to help improve and enhance the customer experience. The engagement of team helps to maximize the journey and drive revenue growth .
Individuals and Small Group Coaching: Defining and exploring the effect of power dynamic and using influence to build/lead teams and manage projects. Exercise influence to communicate more effectively and get things done!
For more information about specialized talks and workshop, please contact us.
Light a Fire and Inspire: Leadership
Power: No Heels Required
As certified project managers, we help you identify tasks, remove challenges and execute on schedule. We define the content schedule based on your company’s product launch and industry event(s). We evaluate and create a content mapping exercise to best position your company for success.
Marketing Automation Platforms
We have proficiency in Hubspot, Eloqua (Oracle Marketing Cloud), and familiarity with Salesforce Marketing Cloud, Infusion soft and Active Campaign. The team can be engaged prior to your MAP selection and evaluation process to help you find the platform that fits your needs and budget.
Tiziana Barrow has spent the last 20+ years of her career in the High Tech Industry in positions such as VP of Marketing, Principal Marketing Consultant, Director of Competitive & Market Intelligence, and Analyst Relations.
Her career has bridged the client and agency sides of the industry, helping to further advance businesses ranging in size from startup to global Fortune 100. Passionate about building strategies, innovative campaigns and the teams that thrive to deliver, she is very much a change agent marketer who finds satisfaction in producing quality results.
With several successes in technology and entrepreneurship, Tiziana has been part of building and growing startup companies, including Symantec, the industry’s most popular antivirus software provider and Eloqua (prior to the Oracle acquisition), a marketing automation platform and most recently RiskLens (a cyber risk qualification and management software provider). She is the owner and principal of Tilagia. These experiences provided her exposure to a variety of industries and use cases, and draws upon these multiple years of experience and consulting to strategies about her clients growth.